Building a targeted LinkedIn lead list is the first step for effective outreach. This means identifying who you want to connect with (e.g., office managers, workplace designers, etc.) and using LinkedIn’s tools to find them....

Not every prospect will be ready to chat right away – that’s wg up” cold leads comes in. Warming up means building familiarity and trust over time instead of pitching out of the blue. LinkedIn provides excellent features to nurtu...

An example LinkedIn post attracting thousands of views and comments, demonstrating how active engagement can boost your visibility. One of the simplest (yet most overlooked) LinkedIn strategies for sales is commen...

LinkedIn Groups are like niche communities or forums within LinkedIn, centered on specific interests or industries. For a B2B sales professional at The Mellow, the right groups can be a goldmine of potential prospects – gathered in...

LinkedIn Events is a feature that allows users or companies to create online events (webinars, workshops, panels, etc.) and invite people to attend virtually. For a sales rep at The Mellow, LinkedIn Events present two big opportunities: ...

Success in outbound sales on LinkedIn comes from consistent effort. Instead of a sporadic “when I have time” approach, having a routine ensures you cover all bases of prospecting and nurturing regularly. Below is a playbook s...

LinkedIn is a professional social network, and as with any social setting, etiquette matters. How you conduct yourself on LinkedIn can either build credibility and trust with prospects or accidentally turn them away. Bel...

LinkedIn is not a “set it and forget it” platform – things change every day: people change jobs, new companies form, existing contacts share new posts. Saved searches and alerts (particularly in LinkedI...