Commenting - as a Sales Strategy (Engagement for Visibility)

An example LinkedIn post attracting thousands of views and comments, demonstrating how active engagement can boost your visibility.

One of the simplest (yet most overlooked) LinkedIn strategies for sales is commenting on posts. Thoughtful comments on others’ content can dramatically increase your visibility, showcase your expertise, and spark conversations that lead to relationships and deals. Here’s how to turn commenting into a powerful sales tool:

• Why Commenting? Every time you comment on a post, your name and headline appear not just to the author but to everyone who sees that post. This means if an office design influencer’s post gets traction and you’ve left a valuable comment, hundreds of professionals (including potential prospects) might see your name and think, “Who is this?” In fact, commenting can lead to increased profile views and connection requests from interested people. Unlike a simple “like,” a comment is a 10x stronger signal in LinkedIn’s algorithm, meaning it boosts the post (and your presence on it) much more. The result: expanded reach for you.

• What to Comment: Always aim to add value or insight with your comments. For instance, if someone posts “Top 5 Office Design Trends in 2025,” don’t just say “Great post.” Instead, share a quick thought or experience: “Great list! Another trend we’re seeing in San Francisco offices is the use of living green walls to improve acoustics and air quality. It really complements the biophilic design trend you mentioned.” This kind of comment does a few things:

  • Shows expertise (you’re adding a 6th trend from your experience).

  • Engages the author and others (perhaps prompting them to ask you about green walls).

  • Leaves a positive impression of you and The Mellow as knowledgeable and helpful, not just selling.

• Engage Authentically: Write in a friendly, genuine tone, as if speaking in a meeting. Use the person’s name if replying to them directly (“Hi John, I agree…”) – it personalizes the interaction​. If you have a differing opinion, that’s fine – just keep it polite and constructive (e.g., “I see your point, though I’ve had a different experience…”). Thoughtful debate can showcase your critical thinking, but never argue or belittle – remember, everything is public and reflects on your (and The Mellow’s) reputation.

• **Logically, focus on posts that your target prospects might see. Some ideas:

  • Industry influencers or hashtags (e.g., #OfficeDesign, #WorkplaceWellness). By being visible in popular threads, you attract eyeballs of people interested in those topics – many could be potential clients.

  • Prospects’ own posts. If an office manager you’re targeting posts about their office renovation, jump in with encouragement or a tip. They’ll definitely notice you then.

  • Posts in relevant LinkedIn Groups or company pages (more on groups later, but group posts often allow you to comment even if not directly connected).

  • The Mellow’s company posts. When our company page shares something, comment from your profile too – it boosts visibility of that post and shows you’re an active, engaged team member. Also consider commenting on partner or client posts to strengthen those relationships publicly.

• Make It Routine: A good practice is to set a goal like “Leave 3 quality comments every weekday.” This keeps you consistently visible. It could be as quick as scanning your feed or a relevant hashtag for interesting discussions and adding your two cents. Over a month, that’s potentially 60+ touchpoints where people see The Mellow’s name associated with insightful commentary.

• The Ripple Effect: Engaging comments can lead to direct conversations. Often, the post author or another commenter will reply to you – this is your opening to connect. You might get a reply like, “@YourName that’s interesting – do you have any data on green walls helping acoustics?”. You can reply in the thread and then transition to a private message offering to share more. Additionally, people who simply read the thread might click your profile out of curiosity. Commenting essentially creates mini “content” of your own under someone else’s post, which can attract leads inbound to you.

• Avoid Commenting Pitfalls: A few things to avoid when commenting:

  • Don’t make it a stealth ad. e.g., “We sell plants and this is why it’s great…” – that turns people off. Keep the focus on sharing, not selling, in comments.

  • Don’t leave generic praise only (“Great insight!”) – that doesn’t spark engagement or differentiate you. If you don’t have time for a thoughtful comment, it’s better to just like the post and move on.

  • Don’t hijack the post. It’s fine to share an example or even a link if it’s truly relevant (like “We compiled a free guide on this, linking here for anyone interested”). But do this sparingly and only in contexts where it’s helpful, not promotional.

  • Mind your length: a short paragraph is usually enough. LinkedIn comments can be long, but you don’t want to write an essay every time – save deeper thoughts for your own posts or articles.

• Measure the Impact: How do you know if your commenting strategy is working? Keep an eye on:

  • Profile views: Did they increase since you started commenting regularly? Often they will.

  • Connection requests/messages received: Prospects might reach out to you after seeing you in a discussion.

  • Engagement on your own posts: Active commenting can lead to more visibility and interactions when you post content too (LinkedIn’s algorithm often reciprocates engagement).

In summary, commenting is a free, easy, and effective way to boost your presence on LinkedIn. By consistently offering thoughtful input on the platform, you position yourself (and The Mellow) as friendly experts in the community. Over time, this increased visibility and credibility will draw prospects to you and make your outbound outreach warmer. So next time you scroll LinkedIn, don’t just be a spectator – join the conversation!