LinkedIn Sales Navigator is a powerful tool that can transform how you find and manage leads on LinkedIn. As a beginner, it might seem a bit overwhelming, but once you get the hang of it, you’ll wonder how you lived without it. Let...

A sales rep crafts a LinkedIn message on her laptop amid a cozy, plant-filled workspace. Crafting outreach messages on LinkedIn that capture attention is a crucial modern sales skill. LinkedIn is full of decision-makers getting ...

Your LinkedIn profile is often the first thing a prospect will check when you reach out or get introduced. In B2B sales, you are part of the product – meaning your professionalism, credibility, and personality as r...

In sales, credibility is king. One powerful way to build credibility (and attract inbound interest) is by sharing and creating content. By positioning yourself (and by extension, The Mellow) as knowledgeable and helpful,...