In sales, credibility is king. One powerful way to build credibility (and attract inbound interest) is by sharing and creating content. By positioning yourself (and by extension, The Mellow) as knowledgeable and helpful, you become more than a salesperson – you become a trusted advisor and a thought leader in the space of interior plant design and workplace improvement. Here’s how to do it, on LinkedIn and beyond:
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Share Industry Insights Regularly: Make it a habit to post or share content on LinkedIn that would be relevant to your target audience. For example, share an article about the benefits of biophilic design, a study on how plants improve air quality or reduce stress, or a news piece about companies investing in eco-friendly offices. When you share, don’t just drop a link – add your take. Even a sentence or two like, “Great read on the impact of office plants on productivity – we’ve seen a similar 15% boost in a client’s office after adding greenery. The evidence keeps growing (pun intended)! 🌿” This shows you’re on top of trends and reinforces the value of what we offer.
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Original Posts and Articles: In addition to sharing others’ content, create your own posts. These could be:
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Quick Tips: e.g., “3 Easy Ways to Make Your Office Healthier (even if you don’t have a budget for a full redesign)” – and mention tips like adding a couple of low-maintenance plants, improving natural light, etc.
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Behind-the-Scenes: Share a photo of a beautiful plant installation you just did (with the client’s permission or at least without naming them if they prefer privacy) and talk about the transformation. Or a snapshot from our greenhouse with a caption about preparing new plants for a client’s space.
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Success Stories: Frame it as a mini-case study in a post. “Proud of the work our team did for [Client Type/Industry]! We turned a dull lobby into a lush welcome area with 20+ plants, and their employees say it’s now the favorite spot to hang out. 🌱 #officedesign #casestudy”
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Educational Series: Perhaps do a short series (over days/weeks) like “Plant of the Week” where you highlight a plant, show a picture, and say why it’s great for offices (e.g., snake plant – “thrives in low light and improves air quality by removing toxins”). Or “Did You Know?” facts (e.g., “According to a NASA study, plants like the peace lily can remove pollutants like benzene from the air”).
LinkedIn’s algorithm tends to favor posts that generate engagement, so posing a question at the end can help (“What’s your favorite office plant? Any cool stories of workplace greenification? Let me know!”). Also, incorporate relevant hashtags (#OfficePlants, #WorkplaceWellness, #SanFrancisco, #InteriorDesign) so people interested in those topics see your posts.
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Engage with Others’ Content: Credibility isn’t just what you say, but how you interact. Follow other thought leaders or companies in adjacent spaces (e.g., office design firms, sustainability advocates, HR leaders discussing workplace culture). When they post something relevant, comment with something meaningful. For example, if a local tech CEO posts about their new office space, you might comment, “Congrats on the new space! Don’t forget to add some greenery – studies show it can boost employee happiness. 😁 If you need tips, happy to help!” – lighthearted, on-topic, and it subtly hints at your expertise without being a direct pitch. People notice consistent, intelligent engagement.
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Use Visuals and Documents: LinkedIn allows attaching images or even PDFs/presentations to posts. As a sales team, you can work with marketing to develop some slick visuals – maybe a before-and-after photo collage of an office, or an infographic “Benefits of Office Plants” with key stats. Sharing such visuals can grab attention while scrolling. You could also upload a one-pager (as a PDF) like “Checklist: How to Refresh Your Office on a Budget” which includes adding plants as a major step. This kind of content can get shared around.
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Broaden to Other Platforms: While LinkedIn is primary for B2B, consider repurposing content elsewhere:
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Medium or Blog: If you like writing, pen a longer article (maybe 5-7 min read) about something like “The Green Office Revolution in San Francisco” or “Top 5 Workplace Design Trends of 2025 (and where plants fit in).” Medium can reach a broader audience, and you can link it on LinkedIn.
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Quora or Reddit: Occasionally, questions pop up like “How do I make my office more inviting?” – answering thoughtfully (and subtly mentioning your expertise) can lead people to you. Just ensure you’re adding value, not blatantly self-promoting (mention The Mellow in bio or gently in answer if context allows).
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Company Blog/Newsletter: If The Mellow has a blog or newsletter, contribute! A piece you write could be featured there, and you can share that on your personal social media as well. It all cross-pollinates (pun intended again).
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Be Consistent but Realistic: You don’t have to post every day – quality over quantity. Maybe aim to do some form of content at least once a week to start (even if it’s just a quick LinkedIn post or sharing an article). Schedule it on your calendar until it becomes habit. But also engage in smaller ways (comments, likes) more frequently, which doesn’t take much time.
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Highlight The Mellow’s Strengths in Content: Without turning every post into an ad, you can subtly weave in our value props. For example: a post about sustainability in offices can mention, “I’m proud that at The Mellow we source plants from local greenhouses (cutting down on transport emissions)
– every bit helps.” Or a piece about customer service can let you mention our approach of plant guarantees or quick replacements as an anecdote. This way, readers see tangible examples of our exceptional service or sustainability commitment in action. -
Encourage Engagement and Questions: When you share knowledge, invite your network to ask questions if they want to learn more. Ex: “Feel free to ask me about easy plant options – always happy to share what I know.” If someone comments or messages you as a result, respond promptly and helpfully. That one-on-one credibility building is huge. Even if that person doesn’t become a client, others see those interactions and get a positive impression.
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Leverage Employee Advocacy: Since we’re building an internal knowledge base, note that if multiple team members share or engage, it amplifies reach. Coordinate with teammates – maybe each of you can focus on a different angle of content or at least support each other’s posts by liking/commenting (this boosts visibility in the LinkedIn feed algorithm). We basically help each other look good and spread useful content.