Contacting leads the right way sets the tone for a great client relationship. Here we cover how to make a positive first impression via email or phone and how to follow up professionally (and persistently, but not annoyingly) to turn prospects int...

Cold calling or scheduling discovery calls can be nerve-wracking, but a polite and confident approach makes a big difference. Keep these pointers in mind when calling leads: Ask if it’s a good time: Always s...

Many deals are won in the follow-up. People are busy and might not respond to the first outreach, so don’t be discouraged. Here’s how to follow up without feeling like you’re pestering: ...

Not all leads are created equal. Focusing your time on high-quality leads (those most likely to convert and benefit from our services) will boost your success. Here’s how to spot the gems in the pile: ...

Cold prospecting – reaching out to potential clients with whom you have no prior relationship – is a cornerstone of B2B sales. It can be challenging, but with the right techniques, you’ll warm up those ...

One of the fastest ways to land new business is through referrals and existing relationships. When someone who knows and loves The Mellow vouches for us, or when you tap into a warm connection, the trust is already there...