Client Profile: Coworking spaces (like WeWork or local shared offices) host multiple companies or freelancers in one place. They prioritize aesthetics, ambiance, and amenities because they must attract members in a competitive market. The vibe is usually modern, trendy, and collaborative.
Pain Points & Opportunities:
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Standing out in a crowded market: There are many coworking options; a unique, beautiful environment is a key selling point. Lush interior plants can become a signature feature that differentiates their space. Imagine a coworking entrance with a living wall or lots of vibrant plants – very Instagram-worthy! Many freelancers and startups choose spaces that feel good to work in. We help make their space more inviting than the competition.
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Constant foot traffic and wear-and-tear: Lots of people means decor can get worn down. Plants not only are durable decor (we maintain them to keep them perky), but they also signal cleanliness and care. A well-kept plant in the corner can make a seating area feel fresh even if the building is older. Plus, plants improve air quality by filtering toxins and increasing humidity slightly, which is great when many people share an office – it literally makes the environment healthier.
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Noise and privacy: Coworking spaces can be noisy with calls and meetings happening in open areas. Plants can act as natural sound buffers and create a sense of privacy. For instance, tall potted plants between clusters of desks act like green dividers that absorb sound and give a visual boundary.
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Maintenance across multiple sites or floors: If the coworking company has several floors or locations, managing plants in-house could be a headache. We can pitch a unified service – we’ll handle all locations consistently. One contract, one vendor (us), and their whole portfolio of spaces stays green and gorgeous. That’s a load off their community managers’ shoulders.
Messaging Tips: Emphasize member experience and retention. Happy members stay longer and refer others. Plants contribute to happiness: “Around 70% of people say plants improve the atmosphere in the office, which means your members will literally feel more at home in a space filled with greenery.” Also highlight the social media angle: coworking spaces often rely on visuals for marketing. “Your space will look amazing in photos with all the greenery – it’s free marketing when members post selfies in your beautiful ‘jungle’ lounge.” Use terms like “community,” “vibrant,” and “creative environment.” For example: “We’ll help you create the vibe that keeps your community happy – a creative, vibrant space brimming with life (and oxygen!).” Make it clear we know they have to focus on running the space, so we’ll handle this aspect end-to-end, seamlessly. Maybe add: “We can even rotate seasonal plants or decor for you, to keep things interesting over the year.” (If that’s something we offer – if not now, something to consider!)